Timesfirst.com is the pioneer of new times. Taking navigators’ adventure and enterprising sprit, following business development necessary rules and future route, Timesfirst.com actively explores international trade service area. Timesfirst.com sprit symbol comes from ‘Pioneer in new times’ and this symbol is made of gemstone red and azure blue. Red stands for honor, glory and indicates Timesfirst standing in Chinese market. Blue is the pronoun of sea and high-technology. The whole symbol originates from sailor’s shield which indicates adventure sprit, ‘do best’ belief and metaphor of ‘steady attack’ management style. Blue ribbons crossing the middle of shield stand for bridge, showing that Timesfirst.com spans East and West culture as the bridge; seven rivets in the middle of shield stand for seven continents, showing that Timesfirst.com operates globally in trade service area.